Digital Tradesman
Digital Marketing for contractors, builders, and tradesmen
ISSUE
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ISSUE #
Three Is A Magic Number
Three is a magic number, and G.I. Joe was right.
I just thought you should know.
And, if you’ve seen the movie Fight Club, you already know the first two rules.
1. You Do Not Talk About Fight Club.
2. You DO NOT TALK ABOUT FIGHT CLUB.
The third rule of Fight Club is
3. Someone Yells Stop, Goes Limp, Taps Out, the fight Is OVER,
Which is a great segue into this week’s growth tip.
This Week's Growth Tip
If your ad campaign is not performing and the leads are bad, you are wasting money and losing the fight.
Stop throwing good money at bad.
Sometimes it’s better to tap out (Fight Club) or retreat (G.I. Joe) to save your @$$ (ADS).
Just because you’ve invested time and money into something bad doesn’t mean you should keep doing it because you think it’ll suddenly turn good.
So before you stop or continue, you should know the three magical parts that make up your Quality Score.
Like G.I. Joe said, “Knowing is half the battle.”
Three Parts To Your Quality Score
- Expected ClickThrough Rate (CTR): The likelihood that your ad will be clicked when shown.
- Ad Relevance: How closely your ad matches the intent behind a user’s search.
- Landing Page Experience: How relevant and useful your landing page is to people who click your ad.
We’ll dive into more of these over the coming weeks, but knowing these three magic parts is half the battle.
This Week's Announcement
One thing that will make you stand out from the competition is to offer a guarantee.
A guarantee is an excellent way of demonstrating company values and providing the best possible experience.
That is why we are proud to now offer an industry-leading triple guarantee.
We’re calling it the Guaranthree: The Digital Tradesman Triple Guarantee!
Since we’re doing a lot of counting lately, I thought you’d enjoy this Blind Melon cover of the song Three Is A Magic Number from Multiplication Rock. It’s what inspired this issue.
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