Search Engine Optimization for Contractors
Start getting more of the projects you want.
YOUR CONTRACTOR SEO PARTNER
In our industry, these qualities are very hard to find, and they matter.
Know exactly what you’re paying for, and exactly what we’re doing at all times. We’ll never leave you in the dark, or hide behind sales jargon.
One Client Per Market
We will never work with multiple contractors in the same area. As long as you’re with us, we’ll never work with your competitors, period.
We’re veterans in both the internet marketing world and the construction industry. You’ll quickly see why our clients dominate on the web.
Unmatched Support & Service
Customer service is extremely important to us. Work directly with an actual marketer, not a sales person. We’re here for your questions.
WHY CONTRACTOR SEO IS IMPORTANT
Contractor SEO is a serious business, and if you're not taking it seriously then your competition is. A contractor without an online presence is like a carpenter without nails: do you want to hire someone who will be sloppy or take the time to get things right?
Contractors need to have an online presence because they are in direct competition with other contractors. There's always more than one person bidding on jobs, so standing out from the crowd can make all the difference when it comes down to final decisions.
What Are SEO Ranking Factors?
You may think that the ranking of a website in Google is based solely on how many times users click those websites. Still, it’s much more complicated than just simple clicks-to-rank formula. It turns out there are over 200 factors used to rank sites, and these include things like domain age, page load time speed, as well as social media engagement with content from that site (likes or shares).
Google Map (3-Pack)
Getting onto Page One and in one of the top three spots is a surefire way to boost your website traffic. Not only do people see you when they search, but those top 3 results account for over 50% of clicks on any given query! The first organic result gets more than twice as many clicks as all other placement positions combined. If you have one in that coveted spot, be proud because competition can be fierce.
Boosting Credibility And Authority
The internet has changed the sales process for many contractors. Today, clients have access to a wealth of helpful resources that can help them learn about their options before they speak with you. Valuable content builds trust and credibility early in the research phase. Potential clients are savvy enough these days to spot false or misleading information if given any reason at all.
You don’t want the second-best contractor, so why would you hire the second-best Contractor SEO Agency?
CONTRACTOR SEO ISN'T MAGIC, IT'S STRATEGY
Here's What It Really Takes To Get Found In Local Search
Google My Business Optimization
Google Maps can be tricky. A great Google Listing will help potential clients find your contracting business more easily online. We’ve spent years studying all of the little things that go into an epic Google Listing. Through experience, we’ve also identified things that don’t help or even harm your Google Listing. If you want to ensure your business shows up in Google’s Map 3-Pack, we’d love to help!
Citation Audit & Building
Your contracting business should have one, consistent online identity. It’s easy to create a mess, through business re-locations, phone number changes, and normal growth. But, if you want Google’s attention, you need to use the same NAP – Name, Address, Phone Number – everywhere you’re mentioned online. Inconsistent business information can harm your search results rankings.
We're some of the best technical SEO experts in the business. Why? Because we actually understand the technology behind every website. Where other contractor SEO agencies fall flat, we're able to come in and find problems that would otherwise go unnoticed. Our websites incorporate all the fancy technical stuff that you'll need to be successful in the eyes of Google, and other search engines. From under the hood, to the way your site looks and functions, it will be set up properly.
Link Building & Acquisition
Links from the right sites can help your website show up in Google’s search results and local map. But spammy links will get your site the wrong kind of attention – causing you to disappear. Our contractor SEO strategy is unparalleled in executing link-building strategies that get your site the attention of high-quality websites. We combine content marketing, publicity, and local engagement to help you outperform the competition online. Once the basics are in place, your local SEO strategy needs quality links to deliver maximum ROI.
Reviews & Reputation Management
Your clients, and Google, pay a lot of attention to your online reviews. In fact, negative reviews can completely decimate even the best SEO strategy. Unfortunately, every business gets a negative review from time to time. Thankfully, the way that you handle a negative online review can actually help you win over new customers. Our agency knows how to help you keep negative reviews to a minimum, by driving genuine, positive reviews to all the right places. We help successful contractors maintain their online reputation with customers and Google – ensuring our SEO strategies deliver big results.
Local Paid Search
& Online Advertising
Paid search engine marketing and social ads can generate a massive surge in new client estimates – if they’re created and managed properly. Our agency helps clients effectively manage the money they have invested in ad spend. We know how to balance aggressive tactics with cost-saving execution. We help clients set up call tracking, conversion reporting, and other tools to ensure you can carefully track and appreciate how powerful our ad campaigns are – while quickly identifying and stopping underperforming campaigns that are costing you money.
CONTRACTOR SEO ROI
There’s no quick fix for getting your company on the map. It takes hard work, dedication, and strategic SEO if you want long-term success with your business. The right SEO strategy will help you grow steadily without huge up-front expenses. Plus, it’s less expensive than paying for ads.
Is SEO Still Worth It?
SEO is still one of the best ways to get your business found on Google. With our help, we can make sure your website ranks higher than your competition and gets you in front of potential customers who are searching for what you offer. We’ll work with you to create an online marketing strategy that will be tailored specifically for contractors like yourself.
How Long Does SEO Take To Work?
To get your site to rank at the top of Google, you need a plan. We can set up specific strategies for every website to ensure we do everything to get you on page one in no time. We’ll create an actionable plan with achievable milestones to work together towards meeting all of our SEO goals.
We believe in results, not false promises.
Other SEO companies depend on sales jargon and making promises to contractors that they cannot keep.
Here are just a few examples of how Digital Tradesman is different:
- Link Building
- Process Our battle-tested formula has been built over 6+ years, working exclusively with contractors who compete in big cities and highly competitive markets.
- Fulfilment The Digital Tradesman team are accountable professionals who deliver quality work.
- Link Building We build the most high-quality and authoritative links possible. If you want serious clout for your website or contracting business - we’re just who you need.
- Transparency We’ll never work with two competing contractors, so if your competition calls us, we tell them we can’t help.
- Exclusivity Our monthly reports show you a summary of all the work we have completed on your behalf. Our team is happy to answer any questions.
- Results Our clients find that our services deliver results in an efficient and timely manner. Delivering on results has led to long-term partnerships with many customers who trust us completely.
Other Contractor SEO Agencies
- Process The story of your website is stuck on page 5.
- Fulfilment We’ve seen work outsourced to multiple (often overseas) companies, producing inconsistent and mediocre results.
- Link Building Are not doing any link building or still using tactics like submitting websites to over 100 directories.
- Transparency “You’ve got the money, and you can be our client!” = No competitive advantage.
- Exclusivity Most other companies have no reporting or, at best, a keyword rankings report that shows you very little about the work completed.
- Results “If we give it another three months, I think we should see some improvement.”
THE OTHER GUYS
Our battle-tested formula has been built over 6+ years, working exclusively with contractors who compete in big cities and highly competitive markets.
The story of your website is stuck on page 5.
The Digital Tradesman team are accountable professionals who deliver quality work.
We’ve seen work outsourced to multiple (often overseas) companies, producing inconsistent and mediocre results.
We build the most high-quality and authoritative links possible. If you want serious clout for your website or contracting business - we’re just who you need.
Are not doing any link building or still using tactics like submitting websites to over 100 directories.
We’ll never work with two competing contractors, so if your competition calls us, we tell them we can’t help.
“You’ve got the money, and you can be our client!” = No competitive advantage.
Our monthly reports show you a summary of all the work we have completed on your behalf. Our team is happy to answer any questions.
Most other companies have no reporting or, at best, a keyword rankings report that shows you very little about the work completed.
Our clients find that our services deliver results in an efficient and timely manner. Delivering on results has led to long-term partnerships with many customers who trust us completely.
“If we give it another three months, I think we should see some improvement.”
Our Contractor SEO Process
No proprietary processes, false promises, or lies.
Honest, ethical work, done right.
1. Audit & Strategy
When you engage with us, we begin the process by providing a website and backlink audit to ensure you have a strong foundation. With so many contractors out there, everyone has unique challenges that may need special attention before moving forward.
We don’t take cookie-cutter approaches for any of our clients; instead, of keeping an open mind during this process to accurately diagnose problems affecting SEO on your site. Once we’ve created a clear picture of everything going wrong or holding you down from reaching goals - both short term and long term - then it’s time for strategy!
The goal at this point is simple: address these issues as best possible while setting measurable metrics against success now versus after several months have gone past.
2. Apprentice To Master
When you want to have success online, some fundamentals must be in place. We go through a laborious 116 point checklist when we set up your campaign.
- your contracting business’s Google listing
- website page load speed
- on-page SEO
- creating listings on every quality contractor directory
- ensuring analytics and conversion tracking provides reliable information about our progress on the project.
You can also receive custom reports based on what matters to you and your campaign. We will schedule these as often or infrequently as you would like.
3. Execute With Precision & Purpose
Every SEO campaign we execute for our clients is a carefully planned and executed monthly task. We work on increasing your credibility as an expert in your field through quality links that build the foundation of what you are trying to accomplish online.
Key components include:
- Quality over quantity when it comes to building or creating content, so every client wins by growing their reputation without losing theirs offline;
- Researching competitors regularly, so no one ever falls victim again!
4. Measure & Adjust
Ever measure something, cut it, and found out that you messed up?
Well, sometimes shit happens. We’d be lying if we told you every campaign we launch immediately sees the projected results in the expected time frame.
Any professional, who is an expert in their craft, tends to be overconfident at times and make adjustments too late. Like wishing you had remeasured that piece of wood again before you cut it.
We are confident in our strategies and tactics, but we know that SEO is about results. If you aren’t getting them, it’s time to adjust.
Digital Tradesman strives to deliver results that measure up, so we don’t get cut.
WHY CONTRACTORS LIKE YOU
Choose To Partner With Digital Tradesman
Streamline Your Marketing
DIY marketing leads contracts left with a pile of “parts” that don’t quite seem to fit together. You need help putting the right pieces into place to achieve your goals, streamlining the process for a more focused and comprehensive approach.
Free Up Your Time
You’re an expert in your field, not digital marketing. Stop wasting time trying to make it work. With Digital Tradesman as your strategic partner, you can rely on our expertise and guidance, freeing you to focus on your trade and the tasks that need your attention.
Get Measurable Results
One of the biggest advantages of digital marketing is tracking and analytics. Each facet of your marketing efforts can be meticulously measured and analyzed helping you make smarter decisions over time and increase your return on investment.
Accelerate Your Growth
When you're ready to grow your contracting business, you don't have time to waste trying to figure out how to make all the technical stuff work. As your strategic partner, Digital Tradesman can set your contracting business up for online marketing success.
FREQUENTLY ASKED QUESTIONS
About Contractor Websites