CONTRACTOR SEO

Search Engine Optimization for Contractors

Start getting more of the projects you want.

on-page-seo-diagram

SEO For Contractors

Contractor SEO is about more than just ranking higher in search engine results pages (SERPs). It's also about understanding your customer better so that you can reach them through the right channels, at the right time with the right message.

We help contractors get found on Google and other major search engines by optimizing their website content for keywords related to their business.

SEO Basics

SEO is the process of improving your website's ranking in search engines. It is essential for any contractor that wants to increase traffic.

  • Preparation & Planning
  • Competitor Research
  • Website Architecture
  • Content Creation
  • Content Marketing
  • Keyword Tracking
  • Website Authority
  • BackLink Acqusition
  • Analytics & Reporting

YOUR CONTRACTOR SEO PARTNER

In our industry, these qualities are very hard to find, and they matter.

Complete Transparency

Know exactly what you’re paying for, and exactly what we’re doing at all times. We’ll never leave you in the dark, or hide behind sales jargon.

One Client Per Market

We will never work with multiple contractors in the same area. As long as you’re with us, we’ll never work with your competitors, period.

Proven Strategy

We’re veterans in both the internet marketing world and the construction industry. You’ll quickly see why our clients dominate on the web.

Unmatched Support & Service

Customer service is extremely important to us. Work directly with an actual marketer, not a sales person. We’re here for your questions.

WHY CONTRACTOR SEO IS IMPORTANT

Contractor SEO is a serious business, and if you're not taking it seriously then your competition is. A contractor without an online presence is like a carpenter without nails: do you want to hire someone who will be sloppy or take the time to get things right?

Contractors need to have an online presence because they are in direct competition with other contractors. There's always more than one person bidding on jobs, so standing out from the crowd can make all the difference when it comes down to final decisions.

What Are SEO Ranking Factors?

You may think that the ranking of a website in Google is based solely on how many times users click those websites. Still, it’s much more complicated than just simple clicks-to-rank formula. It turns out there are over 200 factors used to rank sites, and these include things like domain age, page load time speed, as well as social media engagement with content from that site (likes or shares).

Google Map (3-Pack)

Getting onto Page One and in one of the top three spots is a surefire way to boost your website traffic. Not only do people see you when they search, but those top 3 results account for over 50% of clicks on any given query! The first organic result gets more than twice as many clicks as all other placement positions combined. If you have one in that coveted spot, be proud because competition can be fierce.

Boosting Credibility And Authority

The internet has changed the sales process for many contractors. Today, clients have access to a wealth of helpful resources that can help them learn about their options before they speak with you. Valuable content builds trust and credibility early in the research phase. Potential clients are savvy enough these days to spot false or misleading information if given any reason at all.

You don’t want the second-best contractor, so why would you hire the second-best Contractor SEO Agency?

Search engine algorithms are always evolving, so is Digital Tradesman.

Never be left in the dark with our team of experts. We help you develop a creative, comprehensive plan for your business that will continue to grow as Google and other search engines evolve.

We know how confusing SEO can seem at first glance because it’s constantly evolving. We’re here to make things simple by providing expert consultation. Don’t get lost down rabbit holes or lose momentum when updating tactics based on which strategies are thriving today.

Digital Tradesman is not a large marketing agency on purpose

We want to form long-lasting relationships with our clients. That is why it’s essential that you feel like a person, not just an account number, when working on your project.

If Digital Tradesman feels too impersonal, please let us know, and we can make changes so things are improved. Digital Tradesman aims for long-term relationships with our clients by providing superior results and service.

CONTRACTOR SEO ISN'T MAGIC, IT'S STRATEGY

Here's What It Really Takes To Get Found In Local Search

Google My Business Optimization

Google Maps can be tricky. A great Google Listing will help potential clients find your contracting business more easily online. We’ve spent years studying all of the little things that go into an epic Google Listing. Through experience, we’ve also identified things that don’t help or even harm your Google Listing. If you want to ensure your business shows up in Google’s Map 3-Pack, we’d love to help!

Citation Audit & Building

Your contracting business should have one, consistent online identity. It’s easy to create a mess, through business re-locations, phone number changes, and normal growth. But, if you want Google’s attention, you need to use the same NAP – Name, Address, Phone Number – everywhere you’re mentioned online. Inconsistent business information can harm your search results rankings. 

Website Optimization

We're some of the best technical SEO experts in the business. Why? Because we actually understand the technology behind every website. Where other contractor SEO agencies fall flat, we're able to come in and find problems that would otherwise go unnoticed. Our websites incorporate all the fancy technical stuff that you'll need to be successful in the eyes of Google, and other search engines. From under the hood, to the way your site looks and functions, it will be set up properly.

Link Building & Acquisition

Links from the right sites can help your website show up in Google’s search results and local map. But spammy links will get your site the wrong kind of attention – causing you to disappear. Our contractor SEO strategy is unparalleled in executing link-building strategies that get your site the attention of high-quality websites. We combine content marketing, publicity, and local engagement to help you outperform the competition online. Once the basics are in place, your local SEO strategy needs quality links to deliver maximum ROI.

Reviews & Reputation Management

Your clients, and Google, pay a lot of attention to your online reviews. In fact, negative reviews can completely decimate even the best SEO strategy. Unfortunately, every business gets a negative review from time to time. Thankfully, the way that you handle a negative online review can actually help you win over new customers. Our agency knows how to help you keep negative reviews to a minimum, by driving genuine, positive reviews to all the right places. We help successful contractors maintain their online reputation with customers and Google – ensuring our SEO strategies deliver big results.

Local Paid Search
& Online Advertising

Paid search engine marketing and social ads can generate a massive surge in new client estimates – if they’re created and managed properly. Our agency helps clients effectively manage the money they have invested in ad spend. We know how to balance aggressive tactics with cost-saving execution. We help clients set up call tracking, conversion reporting, and other tools to ensure you can carefully track and appreciate how powerful our ad campaigns are – while quickly identifying and stopping underperforming campaigns that are costing you money.

CONTRACTOR SEO ROI

There’s no quick fix for getting your company on the map. It takes hard work, dedication, and strategic SEO if you want long-term success with your business. The right SEO strategy will help you grow steadily without huge up-front expenses. Plus, it’s less expensive than paying for ads.

Is SEO Still Worth It?

SEO is still one of the best ways to get your business found on Google. With our help, we can make sure your website ranks higher than your competition and gets you in front of potential customers who are searching for what you offer. We’ll work with you to create an online marketing strategy that will be tailored specifically for contractors like yourself.

How Long Does SEO Take To Work?

To get your site to rank at the top of Google, you need a plan. We can set up specific strategies for every website to ensure we do everything to get you on page one in no time. We’ll create an actionable plan with achievable milestones to work together towards meeting all of our SEO goals.

We believe in results, not false promises.

Other SEO companies depend on sales jargon and making promises to contractors that they cannot keep.
Here are just a few examples of how Digital Tradesman is different:

 

   

  • Process
  • Fulfilment
  • Link Building
  • Transparency
  • Exclusivity
  • Results

DIGITAL TRADESMAN

  • Process Our battle-tested formula has been built over 6+ years, working exclusively with contractors who compete in big cities and highly competitive markets.
  • Fulfilment The Digital Tradesman team are accountable professionals who deliver quality work.
  • Link Building We build the most high-quality and authoritative links possible. If you want serious clout for your website or contracting business - we’re just who you need.
  • Transparency We’ll never work with two competing contractors, so if your competition calls us, we tell them we can’t help.
  • Exclusivity Our monthly reports show you a summary of all the work we have completed on your behalf. Our team is happy to answer any questions.
  • Results Our clients find that our services deliver results in an efficient and timely manner. Delivering on results has led to long-term partnerships with many customers who trust us completely.

Other Contractor SEO Agencies

  • Process The story of your website is stuck on page 5.
  • Fulfilment We’ve seen work outsourced to multiple (often overseas) companies, producing inconsistent and mediocre results.
  • Link Building Are not doing any link building or still using tactics like submitting websites to over 100 directories.
  • Transparency “You’ve got the money, and you can be our client!” = No competitive advantage.
  • Exclusivity Most other companies have no reporting or, at best, a keyword rankings report that shows you very little about the work completed.
  • Results “If we give it another three months, I think we should see some improvement.”

DIGITAL TRADESMAN

THE OTHER GUYS

PROCESS

Our battle-tested formula has been built over 6+ years, working exclusively with contractors who compete in big cities and highly competitive markets.

The story of your website is stuck on page 5.

FULFILMENT

The Digital Tradesman team are accountable professionals who deliver quality work.

We’ve seen work outsourced to multiple (often overseas) companies, producing inconsistent and mediocre results.

LINK BUILDING

We build the most high-quality and authoritative links possible. If you want serious clout for your website or contracting business - we’re just who you need.

Are not doing any link building or still using tactics like submitting websites to over 100 directories.

EXCLUSIVITY

We’ll never work with two competing contractors, so if your competition calls us, we tell them we can’t help.

“You’ve got the money, and you can be our client!” = No competitive advantage.

TRANSPARENCY

Our monthly reports show you a summary of all the work we have completed on your behalf. Our team is happy to answer any questions.

Most other companies have no reporting or, at best, a keyword rankings report that shows you very little about the work completed.

RESULTS

Our clients find that our services deliver results in an efficient and timely manner. Delivering on results has led to long-term partnerships with many customers who trust us completely.

“If we give it another three months, I think we should see some improvement.”

Our Contractor SEO Process

No proprietary processes, false promises, or lies.
Honest, ethical work, done right.

1. Audit & Strategy

When you engage with us, we begin the process by providing a website and backlink audit to ensure you have a strong foundation. With so many contractors out there, everyone has unique challenges that may need special attention before moving forward.

We don’t take cookie-cutter approaches for any of our clients; instead, of keeping an open mind during this process to accurately diagnose problems affecting SEO on your site. Once we’ve created a clear picture of everything going wrong or holding you down from reaching goals - both short term and long term - then it’s time for strategy!

The goal at this point is simple: address these issues as best possible while setting measurable metrics against success now versus after several months have gone past.

2. Apprentice To Master

When you want to have success online, some fundamentals must be in place. We go through a laborious 116 point checklist when we set up your campaign.

Some elements include:

  • your contracting business’s Google listing
  • website page load speed
  • on-page SEO
  • creating listings on every quality contractor directory
  • ensuring analytics and conversion tracking provides reliable information about our progress on the project.

You can also receive custom reports based on what matters to you and your campaign. We will schedule these as often or infrequently as you would like.

3. Execute With Precision & Purpose

Every SEO campaign we execute for our clients is a carefully planned and executed monthly task. We work on increasing your credibility as an expert in your field through quality links that build the foundation of what you are trying to accomplish online.

Key components include:

  • Quality over quantity when it comes to building or creating content, so every client wins by growing their reputation without losing theirs offline;
  • Researching competitors regularly, so no one ever falls victim again!

4. Measure & Adjust

Ever measure something, cut it, and found out that you messed up?

Well, sometimes shit happens. We’d be lying if we told you every campaign we launch immediately sees the projected results in the expected time frame.

Any professional, who is an expert in their craft, tends to be overconfident at times and make adjustments too late. Like wishing you had remeasured that piece of wood again before you cut it.

We are confident in our strategies and tactics, but we know that SEO is about results. If you aren’t getting them, it’s time to adjust.

Digital Tradesman strives to deliver results that measure up, so we don’t get cut.

WHY CONTRACTORS LIKE YOU

Choose To Partner With Digital Tradesman

Streamline Your Marketing

DIY marketing leads contracts left with a pile of “parts” that don’t quite seem to fit together. You need help putting the right pieces into place to achieve your goals, streamlining the process for a more focused and comprehensive approach.

Free Up Your Time

You’re an expert in your field, not digital marketing. Stop wasting time trying to make it work. With Digital Tradesman as your strategic partner, you can rely on our expertise and guidance, freeing you to focus on your trade and the tasks that need your attention.

Get Measurable Results

One of the biggest advantages of digital marketing is tracking and analytics. Each facet of your marketing efforts can be meticulously measured and analyzed helping you make smarter decisions over time and increase your return on investment.

Accelerate Your Growth

When you're ready to grow your contracting business, you don't have time to waste trying to figure out how to make all the technical stuff work. As your strategic partner, Digital Tradesman can set your contracting business up for online marketing success.

FREQUENTLY ASKED QUESTIONS

About Contractor Websites

Does my contracting business need local SEO?

The short answer is your website could probably use some SEO services to get more out of it. That being said, there are degrees of SEO. The more competitive the market you are trying to dominate, the more SEO work there is to be done to standout. Typically in our first conversation, we can give you a general assessment of what sort of resources you will need to allocate to your SEO to see dominant results.

Will local SEO help clients find me?

Yes! Regardless of your local area, there are people searching on their laptops, computers and smartphones every day for a qualified contractors to help them. As you know, so much goes into a client choosing you over your competition but if you're not appearing in the local results when people search for a contractor, you are not even in the race. We will help make sure that's happening.

What does local SEO cost?

It all depends on how competitive your market is. We have smaller market clients who spend $1,200 a month on their SEO with us and do very well and we have clients that spend well over $3k a month to compete in extremely competitive markets. The key for you to understand is that our fees are not based arbitrarily on what we think we can charge but rather the amount of links we are building monthly, the quality of those links, the amount of content we are creating for your site and the level of support we are providing.

Do you offer consulting?

Absolutely! Our goal is to help your contracting business in a way that is cost-efficient and effective. We can schedule a time to review your current performance online, and help shape your future contractor marketing strategies. Let’s discuss your needs. We’ll customize a plan that makes sense based on your current marketing resources.

What guarantees do you offer?

We guarantee concrete deliverables in terms of reports, links we build and content we produce for your site. We don't make any guarantees in terms of results because there are too many variables that are out of our control that make it impossible to make promises along the lines of of number of clients or rankings. That being said we give every client realistic expectations in terms of ranking within a given timeframe and in the rare event we fall short of those expectations, we will work like hell to remedy that shortcoming to make sure you are happy with our service.

I've been burned before by other SEO companies. Can I pay you once I see results?

This is one of if not THE most common question we get from contractors. If there was a way to get paid off the revenue our clients make as a result of our marketing efforts, we would make significantly more income (we know because we have explored this option!) but unfortunately we are not contractors and legally it gets tricky. Because of that, there's really not a legal and ethical way to have a 'pay for results' arrangements.

I’m working with another SEO agency. Can you audit their work?

We’re experts at picking apart other people’s work. We’ll help you identify strengths and weaknesses. After we complete our audit, we’ll provide a comprehensive, easy-to-understand report. You’ll be able to confidently provide feedback to your current marketing partner. And, if you’re ready to work with a more experienced agency that specializes in contractor marketing, we’ll help you transition smoothly without risking damage to your current web properties.

How long does it take to get ranked?

The starting point for every contractor we work with is unique but generally speaking, you will see positive improvement in your rankings within 60 days. By your sixth month having us work on your SEO, you can expect to have a linear, easily distinguishable pattern of traffic and rankings increases that is impacting your new estimates.