Contractor Advertising Agency

PPC MANAGEMENT. GOOGLE ADS. FACEBOOK ADS. INSTAGRAM ADS.

Paid Advertising For Contractors

LOOKING FOR A SPECIFIC TYPE OF CLIENT?
Pay-per-click advertising is the most targeted medium to make sure your contracting business is visible to your ideal client.

PPC MANAGEMENT SERVICES BY DIGITAL TRADESMAN
If you do any sort of Google search for your city name and area of your service there’s a great chance you see a litany of ads in the search results from various competitors in your local area.

These ads are what’s known as pay-per-click ads (usually notated with ‘ads and at the top of most Google searches) and they are a wildly effective way to generate leads for your contracting business.

We'll turn the data from your PPC campaign into intelligence that your contracting business can leverage to get more of the right kind of projects.

Contractor Advertising Ideas

WHAT MAKES DIGITAL TRADESMAN BETTER

Than Other Contractor Marketing Agencies?

Complete Transparency

Know exactly what you’re paying for, and exactly what we’re doing at all times. We’ll never leave you in the dark, or hide behind sales jargon.

One Client Per Market

We will never work with multiple contractors in the same area. As long as you’re with us, we’ll never work with your competitors, period.

Proven Strategy

We’re veterans in both the internet marketing world and the construction industry. You’ll quickly see why our clients dominate on the web.

Unmatched Support & Service

Customer service is extremely important to us. Work directly with an actual marketer, not a sales person. We’re here for your questions.

WHY LAUNCH A PPC CAMPAIGN?

The beauty of PPC is that, unlike SEO, you can turn your ads on immediately. There’s no waiting for a search engine algorithm to scan your site and slowly move it up Google’s rankings. If a well-managed SEO campaign is an equivalent of growing your own garden to feed your family, PPC is the gourmet restaurant up the street that is open 24/7. 

A well managed, efficient PPC Campaign is a great idea in a number of scenarios:

  • Your contracting business just launched a new web site
  • Your firm’s web site does not have the SEO rankings to generate business
  • You want to target a time sensitive type of client and don’t have time to rank organically
  • You have good rankings but need more leads and clients to keep your associates busy
  • OR (most commonly) you need leads YESTERDAY

BENEFITS OF A PPC CAMPAIGN

PPC helps form high-level brand exposure, which can turn leads into clients.

Immediacy

Start getting leads today! PPC is perhaps the fastest way to run an advertising campaign and get instant results.

Highly Targeted

Specify every aspect of your ads. We'll curate an audience of potential clients in a geographic location based on the keywords they are searching for.

Quantifiable

PPC allows you to track every aspect of your campaign (form submissions, phone calls, downloads, website visitors) to determine the true value the campaign is delivering.

Flexibility

You can start small and scale your budget as you see the results you’re looking for. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.

WHAT MAKES A SUCCESSFUL CONTRACTOR PPC CAMPAIGN

Every contractor knows a colleague who swears by PPC and another who is sworn against it. Why such extreme opinions of PPC if it is so beneficial?

It’s because when managed correctly, a PPC campaign can breathe precious life into your contracting business and provide a massive return on your investment.

When mismanaged it gets expensive quickly with little to show for it. While there is an abundance of minutiae behind each campaign, the key behind a successful PPC campaign for contractors (in our experience) lies in these metrics:

CLICK THROUGH RATE

This is the percentage of people who see your ad and click on it. The higher the percentage the better for your campaign. Google doesn’t make any money unless your ad gets clicked on so they give a lot of benefits (like lower click pricing) to contractors who write compelling ads.

CONVERSION RATE

All the clicks in the world are worthless (and cost-prohibitive) if you don't generate qualified leads as a result. Focusing on conversions is one of the best ways to ensure you get a positive ROI from your campaign.

COST PER ACQUISITION

This is how much you need to spend to generate a client. Without question, cost per acquisition is the most important metric for every contractor using PPC to get clients and win new projects.

WHAT MAKES DIGITAL TRADESMAN DIFFERENT

Than Other Contractor Marketing Agencies?

We know there's no shortage of contractor advertising agencies around.

Digital Tradesman was created to be a better experience for contractors who take their marketing seriously, eliminating the annoying problems that contractors commonly experience while working with other agencies.

We are a metrics-driven organization that relies on data and facts to make decisions, not hunches.

When it comes to PPC, Digital Tradesman has a fundamental understanding of what works for contractors and what doesn't. We don't want to waste your advertising budget with bad clicks.

In addition to our experience we also provide the following with every PPC campaign:

1

METICULOUS CONVERSION TRACKING

We can track conversions down to the specific keywords to make sure your money is allocated to the areas where your ideal clients are located.

2

RESPONSIVE REPORTING

We create custom, easy to understand reporting that’s viewable on any device and focuses on the metrics that are important to your contracting business.

3

PHONE SUPPORT

Have a question about your campaign and want an answer? Simply call our support number and we'll answer any question regarding your account.