Contractor Advertising Agency

PPC MANAGEMENT. GOOGLE ADS. FACEBOOK ADS. INSTAGRAM ADS.

Paid Advertising For Contractors

LOOKING FOR A SPECIFIC TYPE OF CLIENT?
Pay-per-click advertising is the most targeted medium to ensure your contracting business is visible to your ideal client.

PPC MANAGEMENT SERVICES BY DIGITAL TRADESMAN
When you do a Google search for services in your area, there’s a great chance you’ll see many ads in the search results. These are all from various competitors in your local area.

These ads are known as pay-per-click ads (usually notated with ‘ads and at the top of most Google searches). They can be a wildly effective way to generate leads for your contracting business.

We’ll turn the data from your PPC campaign into intelligence that your contracting business can leverage to get more of the right kind of projects.

SCHEDULE YOUR MARKETING SYSTEM KICKOFF CALL

WHAT MAKES DIGITAL TRADESMAN BETTER

Than Other Contractor Marketing Agencies?

Complete Transparency

Know precisely what you’re paying for and exactly what we’re doing at all times. We’ll never leave you in the dark or hide behind techy jargon.

One Client Per Market

We will never work with multiple contractors in the same area. As long as you’re with us, we’ll never work with your competitors, period.

Proven Strategy

We have experience in both the internet marketing world and the construction industry. You’ll quickly see why our clients dominate on the web.

Unmatched Support & Service

Customer service is essential to us. Work directly with an actual marketer, not a salesperson. We’re here for your questions.

WHY LAUNCH A PPC CAMPAIGN?

The beauty of PPC is that, unlike SEO, you can turn your ads on immediately. There’s no waiting for a search engine algorithm to scan your site and slowly move it up to Google’s rankings.

A well managed, efficient PPC Campaign is an excellent idea in several scenarios:

Your contracting business just launched a new web site
Your firm’s website does not have the SEO rankings to generate business
You want to target a time-sensitive type of client and don’t have time to rank organically
You have good rankings but need more leads and clients to keep your associates busy
OR (most commonly) you needed leads YESTERDAY

BENEFITS OF A PPC CAMPAIGN

PPC helps form high-level brand exposure, which can turn leads into clients.

Immediacy

Start getting leads today! PPC is perhaps the fastest way to run an advertising campaign and get instant results.

Highly Targeted

Specify every aspect of your ads. We’ll curate an audience of potential clients in a geographic location based on the keywords they are searching.

Quantifiable

PPC allows you to track every aspect of your campaign. Track form submissions, phone calls, downloads, and website visitors to determine the actual value the campaign is delivering.

Flexibility

You can start small and scale your budget as you see the results you’re seeking. As a rule of thumb, if a campaign is profitable, you can safely spend more money until you reach your maximum ROI.

SCHEDULE YOUR MARKETING SYSTEM KICKOFF CALL

WHAT MAKES A SUCCESSFUL CONTRACTOR PPC CAMPAIGN

Every contractor knows another contractor who loves PPC and another contractor who hates it. Why such extreme opinions of PPC if it is so beneficial?

It’s because when managed correctly, a PPC campaign can breathe precious life into your contracting business and provide a massive return on your investment.

When mismanaged, it gets expensive quickly with little to show for it. Behind each campaign, there are many different things you can turn on and off. Successful PPC Campaigns look at these metrics:

CLICK THROUGH RATE

The percentage of people who see your ad and click on it. The higher the percentage, the better for your campaign. Google doesn’t make any money unless your ad gets clicked on, so they give many benefits (like lower click pricing) to contractors who write compelling ads.

CONVERSION RATE

All the clicks in the world are worthless (and cost-prohibitive) if you don’t generate qualified leads as a result. Focusing on conversions is one of the best ways to ensure you get a positive ROI from your campaign.

COST PER ACQUISITION

How much you need to spend to generate a client. Without question, cost per acquisition is the most important metric for every contractor using PPC to get clients and win new projects.

WHAT MAKES DIGITAL TRADESMAN DIFFERENT

Than Other Contractor Marketing Agencies?

We know there’s no shortage of contractor advertising agencies around.

Digital Tradesman was born to be a better experience for contractors. We work with contractors who take their marketing seriously, eliminating the annoying problems they commonly experience while working with other agencies.

We are a metrics-driven organization that relies on data and facts to make decisions, not hunches.
When it comes to PPC, Digital Tradesman has a fundamental understanding of what works for contractors and what doesn’t. We don’t want to waste your advertising budget with wasted clicks.

In addition to our experience we also provide the following with every PPC campaign:

1 METICULOUS CONVERSION TRACKING

We track conversions down to specific keywords to allocate your budget to the areas your ideal clients are searching for your services.

2 RESPONSIVE REPORTING

We create custom, easy-to-understand reporting that’s viewable on any device and focuses on the critical metrics to your contracting business.

3 PHONE SUPPORT

Possess a question about your campaign and want an answer? Call our support number, and we’ll answer any question regarding your account.