ISSUE #004

The First Four

Have you heard that quote from Abraham Lincoln about the first four?

I’ll tell you in this week’s growth tip if you haven’t.

This Week's Growth Tip

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

– Abraham Lincoln

Uncle Abe’s advice was clear; it is crucial that you take time and think about how to put your ideas into action.

Skipping this step can significantly impact your ability to succeed in life, business, and marketing campaigns.

You’ll waste time, money, and energy that could have easily been avoided had you just put some effort into planning beforehand.

A recession is looming, and we have five months left in the year.

What do you plan to do?

This Week's Announcement

There are only 4 Levers you can pull For Higher Visibility when it comes to paid search advertising.

  1. Change Bid – A.K.A. your budget.
  2. Change Bid Strategy – A.K.A. clicks, impressions, conversions, or views.
  3. Change Ad Copy – A.K.A. what your ad says.
  4. Change Targeting – A.K.A. where your ad is being shown.

If you like these tips we’ll be adding more to our guide, PPC Fight Club: Kick Your Competitors @$$ ADS Back To Page Two

Click here to join the fight.


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