If you’re struggling to attract clients, have you looked at your current marketing strategy? Online advertising is something that many contractors have a hard time understanding. However, as a contractor, you must do everything you can to attract clients. You don’t need to break the bank on advertisements, which is a common misconception that smaller…

TOP 5: Content Performance  Answers the question “What content is performing best?” Custom Dashboards Use dashboards consolidate your reports, and import dashboards from experts with the Google Analytics gallery. Advanced Segments Track performance by visitor segments. Social Value Reports Measure the value of social traffic. Attribution Modeling This is the $150,000 tool that Google gives you…

Common terms: Analytics Information resulting from the systematic analysis of data and statistics JavaScript Programming language that makes web analytics possible Tracking Code The JavaScript code that sends data to Google Cookies How your browser helps websites remember you First party cookie: personal data only accessed by domain Third party cookie: personal data accessed by…