WEBSITE DESIGN FOR CONTRACTORS
Contractor Web Design, Without The Risk
Love your new website, or we'll refund your money.
Research & Strategy
Every successful website project starts with research and strategy. We take a deep look into your local market, who your contracting business serves best, and create a strategy that gets results by getting your business in front of your ideal clients.
Design & Development
Your website should be more than a glorified brochure. It should be optimized for search engines, the users who visit, work across all devices, and effectively communicate the value your contracting business provides.
After your website is launched, it’s really just the beginning! The most successful contractor websites are continually monitored, tested, and improved over time to ensure you get the most return on investment and stay relevant to both users & search engines.
WHAT MAKES OUR CONTRACTOR WEBSITE DESIGN
Superior To Others?
Modern Design That Converts
Digital Tradesman only designs modern websites that utilize the latest technology available. Additionally, all designs are designed with the absolute best conversion practices being utilized by the web design industry.
Search Engine Friendly
We are always on top of the latest guidelines rolled out by search engines. If you should have it, we’ve already implemented it. That includes schema, and all the common HTML tags, and suggested formatting.
Slow websites will get you into hot water with not only your website visitors but search engines as well. You won’t have to worry about a slow website with us, as our designs are always performance-optimized and tested.
You Own It Entirely
We will never hold your website hostage. Once we’ve finished building your site, and it’s paid for, it’s your property. No silly contracts or fine print. If you’d like to move your contractor's website somewhere else, you’re free to do so.
WHY CONTRACTORS LIKE YOU
Choose To Partner With Digital Tradesman
Streamline Your Marketing
DIY marketing leads contracts left with a pile of “parts” that don’t quite seem to fit together. You need help putting the right pieces into place to achieve your goals, streamlining the process for a more focused and comprehensive approach.
Free Up Your Time
You’re an expert in your field, not digital marketing. Stop wasting time trying to make it work. With Digital Tradesman as your strategic partner, you can rely on our expertise and guidance, freeing you to focus on your trade and the tasks that need your attention.
Get Measurable Results
One of the biggest advantages of digital marketing is tracking and analytics. Each facet of your marketing efforts can be meticulously measured and analyzed helping you make smarter decisions over time and increase your return on investment.
Accelerate Your Growth
When you're ready to grow your contracting business, you don't have time to waste trying to figure out how to make all the technical stuff work. As your strategic partner, Digital Tradesman can set your contracting business up for online marketing success.
Your Website. Your Marketing Foundation.
MODERN CONTRACTOR WEBSITE DESIGN
Battle Tested. We Know What Works.
Designed Exclusively for Contractors
We’re veterans in the contractor marketing world, which means we know what works, and what doesn’t. Each design we produce is carefully structured to ensure it does its job: driving traffic and capturing potential client leads.
Search Engines Love Our Websites
We’re constantly learning the latest guidelines set forth by search engines. Our websites are designed to capitalize on all the features search engines appreciate, which can result in better search engine rankings.
Easily Update Your Website
Easily add new projects, client testimonials, blog posts, and anything else, without any tech knowledge. We’ve custom-built our own easy-to-use platform with the features you need as a contractor.
Your website is the single most important aspect of marketing your contracting business.
Because we work with contractors in some of the most competitive cities in the nation, we know what it takes to be on the first page of Google, and how to convert those precious website visitors into actual clients. Through years of experience, we’ve established ourselves as one of the most respected contractor web design agencies in the business.
A COMPREHENSIVE APPROACH
A Website Is More Than Just Pictures And A List Of Your Services.
Today’s tools can help you gain insight into your customers, and provide you with a marketing tool to track, analyze and improve all your marketing efforts.
Your business needs a comprehensive strategy that maximizes your exposure and attracts your ideal clients. This allows your marketing campaigns to scale over time staying flexible in an ever-changing world.
Research & Competitor Analysis
Successful websites don't happen by accident. Before anything is designed, the research and strategy must be done to ensure you appeal to your target market & stand out from your competitors. Remember, your website is for your clients — not for you!
Your website is an extension of your brand— that means the colors, typography, photography, and, your messaging must all remain consistent. This helps clients easily recognize and differentiate you from your competitors.
Responsive Website Design
It’s crucial your website looks and functions perfectly across a range of devices. Mobile responsive designs ensure that your website will automatically adapt to different screen sizes, ensuring your website is easy to use and navigate.
Search Engine Optimization
Contractor SEO is an ongoing effort to attract highly-targeted traffic to your website through improving your rankings in the search results. It takes a wide variety of techniques and understanding of your local market to get the results you are after.
Lead Generation Systems
Traffic to your website is great, but it doesn’t pay the bills! It’s imperative that you capitalize on the traffic to your website and convert your ideal prospects into new leads, and ultimately clients for your contracting business.
Analytics & User Tracking
Analytics is what makes digital marketing the most powerful tool in your toolbox. By gaining insight into your visitors you can continually test, adjust, and apply changes to your website to improve your results and return on investment.
Continued Success Strategy
A contractor's website is only as good as the work that's put into it. With a continued success strategy you can improve your website over time, ensure its reliability, monitor results, and stay up-to-date as your contracting business grows & evolves
A Strategic Partner
When you have questions, need support, or aren't sure where to go next— you need a strategic partner with the experience and ability to help you take your contracting business to the next level.
Our Hassle-Free, Contractor Web Design Process
No false promises, or lies.
Honest, ethical work, done right.
1. Discovery & Market Research
Our goal is to learn as much about your business as possible. We’ll work together to get to know your contracting business the way you know it.
What separates Digital Tradesman from other contractor web design companies, is the time we put into research. Pretty doesn’t always translate into functional.
Digital Tradesman websites are designed to maximize conversions. If a potential client lands on your website, we don’t want them to leave.
The single most important factor of creating a website that converts is knowing what the market really wants. By seeing what your direct competition is doing in your local market, we’re able to position you for success. If someone is looking for a contractor in your city, we want your website to be their first and last click.
2. Asset Collection & Content Creation
Now it’s time to analyze everything we’ve learned through the discovery process and market research.
Your contractor website should be properly organized so that it demonstrates trust, expertise, and the ability to show potential clients why they should choose you over anyone else. When you are selling $20k, $50k, $100k+ type projects, this is critical.
Your website should steal visitors your competitors failed to convert.
We’ll create a wireframe of content and work on perfectly organizing everything in a way that will maximize conversions, trust, expertise, and search engine visibility.
At this point in time, we request photography, awards & accolades, and any other digital assets that could be useful in your website design.
3. Design Phase
We start by creating a style guide. It will be a one-page representation of the graphical elements on the websites. If you don't like what we've created, we rework it until you do.
Once the style guide is nailed down, we create several different homepage design mock-ups for you to review. Each will consist of different colors, styles, and content arrangements created in the style guide. Instead of only having one design style to choose from, you’ll have several.
We always design your homepage first, before working on any sub-pages. Once we’ve nailed down the homepage and have your stamp of approval, we’ll quickly knock out the rest of the pages for your site. You’ll never be stuck with a design you don’t like.
We use software that allows our clients to easily give us feedback on our designs. Instead of trying to explain what needs to edited, you’ll easily be able to click and drop notes, comments, and design revision requests.
We’re one of the only contractor web design companies around who offer this hands-on approach, and it’s the reason why we’ve never had a client unhappy with the design work we’ve created for them.
4. Coding Process
As you approve each mock-up and design, we’ll move into the coding process.
That means we’ll turn those beautiful graphical mock-ups into a functional website.
We’re able to design and develop websites fast. Unlike other companies who hold off on development until every design is approved.
Digital Tradesman immediately starts coding after each design is approved. This can save days, even weeks in some cases.
Our contractor websites are almost solely built using the popular WordPress framework.
We love WordPress here and there are a number of reasons. After working with over 50+ different website platforms over the last decade WordPress is a great platform and allows contractors to easily make changes to their website, without needing technical knowledge.
5. QA & Bug Testing
Once we’ve completed coding your website, we’ll have every page of your website checked for bugs, spelling and grammatical errors, and any other problems that need to be addressed.
We’re looking for problems that may not appear to your eyes, but also to Google and other search engines. We’ll also be testing your site on several different devices, ranging from desktop to mobile phones and tablets.
We’ll also be testing the performance of your site. It’s no secret that search engines, and your visitors, appreciate a fast loading website. Our sites are optimized for performance.
It’s not uncommon for us to achieve page load times under 1 second, which is faster than 90% of all other websites.
6. Site Launch & Marketing
It’s time to get your shiny new website online.
If you prefer to host your own website, we’ll happily move it over for you. If you’d rather us host and manage the website for you, we’re happy to help. With your final approval, the site will go live so the world can see it.
For clients that prefer Digital Tradesman to host and manage their websites, your site will be put on a cloud-based, high-performance server with the latest technologies available. Speed matters.
Once your site is live, it’s time to start marketing! If we’re working together on a marketing campaign, too… we’ll immediately get started.
FREQUENTLY ASKED QUESTIONS
About Contractor Websites