The days of getting someone to click on an ad and immediately purchase or contact you are getting harder and harder.
It’s estimated that over 250,000 websites are launched every day.
So if you feel like it’s getting harder to get noticed online, it’s because you are fighting a never-ending battle.
You can use countless strategies and tactics when it comes to your website, SEO, social media, and email marketing.
And there are tools and services you can use to make it easier on yourself.
Specifically, when it comes to paid search advertising on google, three of the biggest mistakes I see advertisers making are not understanding keyword intent, not removing negative keywords, and not optimizing their landing pages.
Being deficient in all three areas is a great way to waste your budget.
So if you’re ads are not converting, you may want to stop thinking that all the leads are bad and start thinking about the experience you are delivering.