ISSUE #011

Just Google It

Just google it.

It’s hard to imagine a world without Google.

Google is more than just a search engine. It’s changed the way we live and do business.

On this day in 1997, twenty-five years ago, the domain was registered.

Google’s official birthday was on September 27, 1998, when it launched its first webpage.

Their mission? To organize the world’s information and make it universally accessible and useful.

A few years later, on October 23, 2000, they launched the Google Ads platform, considered the birth of the first ever self-serve online advertising platform.

In 2021 Google’s revenue was $257 Billion, of which $209 Billion was from their Ads platform, an estimated 28.6 percent of the total digital advertising revenue in the United States.

They are the country’s most prominent digital ad publisher, and it’s safe to say that Google is not going away anytime soon.

Google continues to succeed because of its ability to innovate while keeping things simple.

It is a great reminder for all of us and leads us into this week’s growth tip.

This Week's Growth Tip

Keeping it simple. It’s easier said than done.

It’s easy to overthink and overcomplicate things, and sometimes the best thing to do is to take a step back.

We’re often too involved in the details of a problem to look at the situation as a whole.

It’s where the saying, “can’t see the forest for the trees” comes from.

We start to obsess over minor details and spend time on things that may not need to be worked on in the grand scheme.

Perhaps there is a different solution altogether, or you just need a different perspective.

You don’t have to do it all by yourself.

Other people have been in your shoes before or in similar situations, don’t be afraid to lean on them for their experience.

The question that never gets asked cannot get answered.

Ask for help, and above all else, remember to keep it simple.

This Week's Announcement

If you’re running Google Ads and are wondering why you’re wasting your budget, it could be related to several different things.

When I ask why they think that is, 90% of the responses are, “I think my targeting is off.

While that is possible, what I find when performing an ad account audit, is that there are a handful of culprits.

One – bad strategy. A solid plan should be set up before you even start running ads.

Two – bad keywords. Too many accounts are getting their budgets wasted by clicks on keywords from users who would never convert into a customer. You need to take those non-converting keywords and add them to the negative keyword list.

Three – bad user experience. You must match the right keywords to the right ad copy to the right landing page.

Four – bad tracking. You can’t track, measure, or improve something if you have no data to use. You’ll always be wasting money if this isn’t set up properly.

I’ve been working on a guide to help you with your paid ads. It covers this and a whole lot more. It’s currently a 14-page Google doc.

I’ve tried to break down all the aspects of running paid ads into simpler concepts.

Do you want a copy? Just reply to this email, and I will share the guide to kicking your competitor’s @$$ ADS back to page two.


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