People want to know that they can trust the company that they are hiring to do the work.
Online reviews provide them a lens through which they view your business.
It almost gives them this sense of x-ray vision.
If everyone is saying good things about your business, they are much more likely to do business with you.
Bad reviews can have such a negative impact on your business that, in some cases, they lead to lawsuits.
That is why it’s important that you not only create a good online reputation but that you protect it as well.