Maintaining your website is just as important as maintaining your car. Without regular maintenance, things can go wrong and it will cost you more to fix than if you would have done the job correctly in the first place.
Website maintenance includes a variety of tasks that are crucial to keeping the site up-to-date with new features and improvements. A website owner should be on top of their website maintenance because it ensures better conversion rates, increased customer loyalty, and less stress!
Websites Are Not a “Set and Forget”
You may be throwing money out the window if you don’t have website maintenance carried out monthly. When visitors go to your site, they want it to work perfectly all of the time, or else they’ll leave in search of an alternative.
Just imagine how many potential customers have been lost because of missed website issues or downtime.
The Benefits Of Website Maintenance
Site maintenance is a necessity for any website. It keeps the site running smoothly and error-free, while also ensuring that it has fresh content to keep up with today’s demands.
The benefits include:
- faster load times
- reduced downtime due to errors in plugins or software updates; an improved search engine ranking (from more “fresh” content)
- as well as keeping apprised of trends so you’re ahead of the curve
At Digital Tradesman we take great care to first backup the website and check the website after our updates for any issues.
Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly maintenance report are performance and security scans.
In the event of a plugin issue, our support team is on hand to fix any problems before you know they exist!
Why DIY Maintenance Can Be Dangerous
Maintaining your site yourself might seem like a great way to save money. Doing it wrong can actually end up costing you more in lost revenue than if you had just hired somebody qualified!
If something goes wrong with an update and damages your site content or functionality; without knowing what changed beforehand, there will be no easy solution for fixing anything that was broken. This could lead to more downtime on top of damage.
This is why outsourcing maintenance as opposed to DIYing it could really pay off when things go south (whether by user error or system failure).
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It Always Costs More to Fix than Maintain
Inexperience and neglect can damage the look and functionality of your website. You can try fixing it yourself in which case you may do further damage, or pay an experienced person for them to fix it (sometimes at a hefty price).
If you want to keep your car running smoothly and efficiently, regular oil changes are a must. If you want to keep your site running like a well-oiled machine, then it pays to invest some extra time into website care every now and again.
Let us handle the technical work while you take care of your business. A website is an investment, and many businesses are turning to experts for help maintaining their online presence so they can focus on what really matters: making money!
We know how important time management is. Our monthly maintenance plans take care of tasks like changing photos or adding new content areas to boosting SEO rankings. You can have peace of mind knowing that everything is being done right without having downtime.
Regular maintenance is crucial to the success of your website, and you should always consider hiring a professional company for this.
To find out more about our Website Care Plans or other services we offer, contact us today!
We’d be happy to answer any questions you may have with regard to maintaining your site.