Sales and marketing are two of the most important aspects of any business.

They go together like cookies and milk, Batman and Robin, or peanut butter and jelly. (You get the idea.)

But what happens when they’re not working together?

Disaster, that’s what.

But what if you could make your sales and marketing even better?

What if there was a way to increase leads, conversions, and profits?

Believe it or not, there is!

Sales and marketing optimization can help you do just that.

Case in point: my old company.

We were doing well until our marketing team started targeting a new market.

Great idea, right?

Wrong.

Our sales team wasn’t prepared for the influx of leads, and we started losing money fast.

It was a mess, but we salvaged things by getting the sales and marketing teams working together and rowing in the same direction.

It wasn’t long before things returned to normal levels.

Within a few months, they were in a better place than before.

Moral of the story?

You’re in trouble if your sales and marketing teams aren’t on the same page.