If you want to drive traffic and leads for your business, your marketing efforts must be repeatable, predictable, and measurable.

Here are some tips for creating repeatable, predictable, measurable campaigns.

1. Do you have clear goals? What do you want to achieve with your marketing efforts? Once you know what you’re hoping to accomplish, it will be easier to create a plan to achieve it.
2. Do you have a process for planning and executing each campaign? You need to be able to document what works well so you can replicate your success in future campaigns.
3. Do you understand your target audience? What are their likes/dislikes, pain points, needs, frustrations, wants, and desires? This information will help you create targeted campaigns that resonate with them.
4. Do you have tracking in place? How are you currently tracking and measuring your results? If there is no tracking, there is no data, and with no data, there are no benchmarks of what to improve against.
5. Do you test, measure, and analyze your results regularly? Once you have tracking setup correctly, you can see working well and what could be improved.
6. Do you use automation? Focus on creating repeatable processes that you can automate where possible, and be sure to document everything for future reference.

If followed correctly, this approach will lead to sustainable success.

And that’s really what effective marketing is all about.

It’s having a system, not flash-in-the-pan tactics that might work once but cannot be repeated or scaled up.

If you want to get more repeatability, predictability, and measurability out of your marketing, I want to introduce you to the RPM Conversion System.