TOP 5:

1. Content Performance
   •  Answers the question “What content is performing best?”
2. Custom Dashboards
   • Use dashboards consolidate your reports, and import dashboards from experts with the Google Analytics gallery.
3. Advanced Segments
   • Track performance by visitor segments.
4. Social Value Reports
   • Measure the value of social traffic.
5. Attribution Modeling
   • This is the $150,000 tool that Google gives you for free.

What Else?

• Track Mobile Website and Apps
• Offline Marketing
• Video Plays
• Phone Calls
• CRM Integration
• Demographics
• Cross-Device Tracking
• Remarketing
• Benchmarking

In case you were still wondering, almost any marketing activity can be tracked in Google Analytics