- Content Performance
- Answers the question “What content is performing best?”
- Custom Dashboards
- Use dashboards consolidate your reports, and import dashboards from experts with the Google Analytics gallery.
- Advanced Segments
- Track performance by visitor segments.
- Social Value Reports
- Measure the value of social traffic.
- Attribution Modeling
- This is the $150,000 tool that Google gives you for free.
- Track Mobile Website and Apps
- Offline Marketing
- Video Plays
- Phone Calls
- CRM Integration
- Cross-Device Tracking
In case you were still wondering, almost any marketing activity can be tracked in Google Analytics