If you’re struggling to attract clients, have you looked at your current marketing strategy?
Online advertising is something that many contractors have a hard time understanding. However, as a contractor, you must do everything you can to attract clients. You don’t need to break the bank on advertisements, which is a common misconception that smaller contractors have.
Using several contractor advertising ideas will ensure that you grow your clientele. With the internet, you can reach out to anyone you’d like without having to spend a lot of time or money. We’ll give you some of the secrets that a contractor advertising agency would charge you for so that you can kickstart the process.
Keep on reading to learn about some of the best contractor advertising ideas!
Create a Well-Designed Website
When it comes to online advertising for contractors, one of the best things you can do is create a professional website. Every building needs a strong foundation to stand, and your website will be the foundation of your marketing strategy. It’s where clients can learn more about the services you offer and find out how to get in touch.
If your website is poorly designed and doesn’t offer much info, people will have a hard time believing that you’re legitimate. However, a well-designed site will gain visitors’ interest and encourage them to keep exploring the site. As people explore the site, you’ll boost your site’s SEO.
Invest in Google Ads
Google Ads is used by many businesses because it doesn’t cost much money and it ensures that they reach their target audiences. Before working with a contractor advertising agency, you can invest in Google Ads. This lets you place your advertisements across the internet. Google Ads will place them on relevant sites so that you can attract more people.
Google Ads revolves around Google, the most popular search engine. With it, you can see which sites will help your ads perform well. You can also see which sites attract your local target audience.
Build a Positive Reputation
Understanding how to advertise a construction company isn’t difficult. Providing that you build a positive reputation, you shouldn’t have a problem attracting more clients. A positive reputation is like wood finishing, it protects your business and makes it look more appealing.
Building a positive reputation requires providing stellar services that satisfy clients. As you continue providing these services, more people will get interested in what you’re offering.
You’ll then start attracting clients without paying for advertising through word-of-mouth referrals. This is often overlooked by businesses, but you should focus on providing good services before investing a lot in advertising.
When focusing on attracting a local audience, you should start making commercials. Some of the best advertising for contractors revolves around video content. All you must do is think of something that’ll catch the viewer’s attention and encourage them to reach out to you.
Making commercials will help you attract local clients because many TV channels are limited to certain areas. For example, something like a Boston-based news channel will only be available to Boston residents. If you offer services in Boston, you’d benefit from advertising on that channel. Your commercials will be like the paint that makes a building stand out from others.
Use SEO to Increase Brand Awareness
SEO can be used to attract clients from anywhere, including local ones. Because of this, your website should be as optimized as possible so that people will find it whenever they’re looking for a specific service. If people want to find roofing services in Massachusetts, your website won’t show up unless you invest in SEO.
Some of the main things that are done to improve SEO include using popular keywords and publishing useful content. You’ll find that many contractors include blogs on their sites because it allows them to talk about things they offer. When clients have access to useful info, they’ll be more likely to revisit the site (which will help your SEO).
Create Social Media Accounts
Social media is another effective way to advertise your services because over 3.5 billion people use it. Digital marketing for contractors is simple with social media because all you must do is make occasional posts. This allows contractors to build relationships with clients. They can like, comment, and share posts, letting you build a community.
Advertising on Facebook and other major platforms, such as Instagram and Twitter, lets you connect with your audience in several ways. You can post photos, videos, and messages for clients to see. Each post will remind your followers of your services and you don’t have to pay anything.
Before you can start advertising on Facebook or Instagram, you must create business profiles. These profiles can be made as quickly as a standard profile, but you’ll gain access to a plethora of advertising tools and metrics.
You can also include your website in posts so that people can visit it without having to search for it. If you have something like a blog, you can make a post to inform your followers. This is another general contractor advertising strategy that improves SEO.
Start Using These Contractor Advertising Ideas Today
After reading this article, you know of several strategies to implement. We encourage anyone that was to gain more clients to use these contractor advertising ideas as soon as possible. The sooner you implement them into your marketing plan, the easier it’ll be to grow.
You can start by creating a well-designed website to give clients a place to go. From there, you can create social media accounts and invest in advertising. Ensure that you avoid paid ads until you have the site and accounts set up so that you have things to redirect clients to.
Get a free marketing analysis today to determine whether you should improve your marketing approach!