Table of Contents
Common terms:
- Analytics
- Information resulting from the systematic analysis of data and statistics
- JavaScript
- A programming language that makes web analytics possible
- Tracking Code
- The JavaScript code that sends data to Google
- Cookies
- How your browser helps websites remember you
- First-party cookie: personal data only accessed by domain
- Third-party cookie: personal data accessed by multiple domains
- Filters
- Limit the data that makes it into Google Analytics
- Account
- Where each company (or business unit) stores their data
- Web Property
- Each domain name (or app) you would like to track uniquely
- View (formerly Profile)
- A specific way of looking at a web property
- Interface
- Where we view our analytics reports and settings
Basic Metrics in Google Analytics Interface
- Sessions (formerly Visits)
- When someone visits your website or app for a specific amount of time (default is 30 minutes)
- New Sessions – A new session occurs when a Google Analytics cookie is set for the first time
- Returning Sessions – A returning session means that the visitor cookie has been set previously
- Users (formerly Visitors or Unique Visitors)
- A user is counted by the number of unique cookies that have been seen over a specified period of time
- Pageviews
- The number of times that a page has loaded and data was sent to Google Analytics
- Session Duration (formerly time on site)
- The time between your first pageview and your last page view (as long as it is within a 30-minute session window)
- Bounce Rate
- The Number of sessions where a user views only one page (They came, they left)
- Goals
- Teaching Google Analytics the purpose of your website
- E-Commerce
- Tracking the selling of products online